My CATALOG
Business Development
IllustrativeCreate a qualified-lead pipeline
Problem
Referrals and inbound opportunities are handled inconsistently, making it difficult to prioritize prospects or know the next action.
Solution
Define an ideal-customer profile, qualification questions, clear pipeline stages, and an owner and next step for every opportunity.
Outputs
- Lead qualification framework
- Pipeline stages and CRM fields
- Weekly opportunity review cadence
Business Development
IllustrativeTurn a broad capability into a clear offer
Problem
Prospects struggle to understand what a service includes, who it is for, and how to take the first step.
Solution
Shape the service around a defined buyer need, explain scope and deliverables in plain language, and create a consistent discovery-to-proposal path.
Outputs
- Buyer and needs summary
- Service offer and scope outline
- Discovery and proposal checklist
Business Development
IllustrativeBuild a focused partner-development motion
Problem
Partnership outreach is ad hoc, with unclear partner fit, shared value, and follow-up responsibilities.
Solution
Prioritize partner profiles, document mutual value, define an introduction and onboarding process, and track conversations through agreed next steps.
Outputs
- Partner-fit scorecard
- Mutual-value proposition
- Outreach and follow-up workflow
Data Analytics
IllustrativeUnify leadership performance reporting
Problem
Teams prepare reports from separate spreadsheets, use different metric definitions, and spend time reconciling numbers before decisions.
Solution
Define a shared KPI glossary and reporting model, then organize the measures into an executive dashboard with clear time periods and filters.
Outputs
- KPI definition sheet
- Trend-line and period-comparison charts
- Source-mix and performance dashboard
Data Analytics
IllustrativeMake sales-funnel drop-off visible
Problem
Lead totals do not show where prospects stall or how conversion differs across acquisition sources and customer segments.
Solution
Model consistent funnel stages and compare stage-to-stage conversion by source and segment, with date filters for review.
Outputs
- Funnel chart by stage
- Conversion comparison by source
- Segment and period filters
Data Analytics
IllustrativeConnect demand patterns to inventory decisions
Problem
Sales and stock data are reviewed separately, so demand shifts and inventory exposure are difficult to spot early.
Solution
Combine item-level sales and stock snapshots, then compare demand trends, stock coverage, and turnover over consistent periods.
Outputs
- Demand trend charts
- Stock-coverage and turnover views
- Low-stock and slow-moving item table
Data Analytics
IllustrativeFind service-delivery bottlenecks
Problem
A total ticket count hides changes in backlog age, resolution time, and workload across service categories.
Solution
Standardize ticket timestamps and statuses, then analyze backlog and resolution patterns by category and time period.
Outputs
- Backlog aging chart
- Resolution-time trend and distribution
- Category workload breakdown
Data Analytics
IllustrativeUnderstand repeat use and customer retention
Problem
Aggregate customer totals do not reveal when customers return, where retention changes, or which segments need attention.
Solution
Group customers by first-use period and compare repeat activity over time, using consistent definitions for active and retained customers.
Outputs
- Cohort-retention heatmap
- Repeat-use trend chart
- Retention breakdown by customer segment
Cloud & DevOps
IllustrativeMake deployments repeatable and recoverable
Problem
Manual releases and inconsistent environments make it hard to review changes, identify failures, and roll back safely.
Solution
Use infrastructure as code and a CI/CD pipeline with automated checks, environment-specific configuration, approval gates, and documented rollback steps.
Cloud services, use & solution
Amazon ECR
Used for: Stores versioned container images built by the delivery pipeline.
Solution: Use immutable image tags and lifecycle policies so deployments use traceable, approved builds.
Amazon ECS with Fargate
Used for: Runs containerized application services without managing EC2 hosts.
Solution: Configure health checks, service scaling, and deployment rollback for safer releases.
AWS IAM
Used for: Provides identities and permissions to deployment jobs and running tasks.
Solution: Separate task and deployment roles, then scope each role to only the required resources and actions.
Outputs
- Versioned infrastructure and deployment config
- Automated build, test, and release stages
- Rollback and release runbook
Cloud & DevOps
IllustrativeImprove production visibility and incident response
Problem
When an application slows or fails, teams lack correlated telemetry and clear ownership for diagnosis and response.
Solution
Establish useful logs, metrics, and traces; define service-level indicators; route actionable alerts; and document incident roles and recovery steps.
Cloud services, use & solution
Amazon CloudWatch
Used for: Collects application logs, infrastructure metrics, and alarms.
Solution: Create service dashboards and actionable alerts tied to agreed health and latency thresholds.
AWS X-Ray
Used for: Traces requests across instrumented application components.
Solution: Use trace timelines and service maps to narrow down slow or failing dependencies.
AWS Backup
Used for: Schedules and manages recovery points for supported AWS resources.
Solution: Set retention policies and regularly test restores against recovery objectives.
Outputs
- Service health and latency dashboards
- Alert thresholds and ownership
- Incident response and recovery runbooks
Cloud & DevOps
IllustrativeControl infrastructure drift, access, and spend
Problem
Untracked environments, broad permissions, and inconsistent resource ownership increase operational and security risk.
Solution
Standardize environment provisioning, apply least-privilege access, tag resources, review budgets, and test backup and recovery procedures.
Cloud services, use & solution
AWS IAM Identity Center
Used for: Manages workforce access to AWS accounts and supported applications.
Solution: Assign role-based permission sets, require MFA, and remove standing administrator access where possible.
AWS Config
Used for: Records resource configuration and evaluates it against selected rules.
Solution: Use configuration rules to identify drift from security and operations baselines.
AWS Budgets and Cost Explorer
Used for: Reviews cloud spend, allocation, trends, and forecasted cost.
Solution: Apply ownership tags, budget thresholds, and alerts to surface unexpected spend early.
AWS KMS
Used for: Creates and controls encryption keys used by supported AWS services.
Solution: Restrict key policies and access paths, and align rotation and auditing with the security policy.
Outputs
- Infrastructure-as-code baseline
- Access and environment review checklist
- Cost, backup, and recovery controls
Digital Marketing
IllustrativeCreate a consistent social content system
Problem
Posting is irregular and content topics are disconnected from audience questions and business priorities.
Solution
Define content pillars, map them to audience needs, and plan a reusable calendar with platform-appropriate formats and review ownership.
Outputs
- Audience and content-pillar outline
- Channel-specific publishing calendar
- Content review and reuse workflow
Digital Marketing
IllustrativeConnect campaign attention to a clear next step
Problem
Campaign posts generate attention but send audiences to generic pages without a focused offer or measurable conversion path.
Solution
Align the audience, message, call to action, and landing-page content, then use tagged links and controlled creative tests to compare engagement.
Outputs
- Campaign message and audience brief
- Focused landing-page and call-to-action plan
- UTM and creative-test measurement plan
Digital Marketing
IllustrativeTurn social enquiries into trackable follow-up
Problem
Questions and enquiries arrive through multiple social channels, but ownership and follow-up are difficult to track.
Solution
Set clear response pathways, capture consented lead details through suitable forms, and define a handoff and follow-up process.
Outputs
- Channel response and escalation guide
- Lead-capture and CRM handoff flow
- Source and follow-up tracking view
Cybersecurity
IllustrativeReduce identity and access exposure
Problem
Access accumulates as people change roles, shared accounts persist, and privileged permissions are not reviewed consistently.
Solution
Inventory identities, apply role-based least privilege and MFA, formalize joiner-mover-leaver steps, and schedule privileged-access reviews.
Outputs
- Identity and privileged-access inventory
- MFA and role-based access baseline
- Access review and offboarding checklist
Cybersecurity
IllustrativePrepare a coordinated security response
Problem
Security signals are spread across systems, leaving teams uncertain about what to investigate and how to preserve evidence.
Solution
Prioritize log sources and alert scenarios, assign response roles, and document containment, escalation, communications, and recovery steps.
Outputs
- Logging and alert-use-case plan
- Incident severity and escalation matrix
- Response and evidence-handling runbooks
Cybersecurity
IllustrativeStrengthen application and cloud security controls
Problem
Security checks happen late, while vulnerable dependencies, exposed secrets, and configuration risks can reach production.
Solution
Add threat modeling and secure configuration review to delivery, scan dependencies and secrets, and define a prioritized patch and remediation process.
Outputs
- Threat-model and security-review checklist
- Dependency, secret, and configuration checks
- Risk-ranked remediation workflow